Aberystwyth Park Lodge

"Summer 2026 accommodation revenue is up 13.5% on last year, and that didn't happen by accident. Greyhive built the campaign plan, timed the offers well and kept the direct channel front and centre. It's a clear return on the investment, and the reporting means we always know why."

For Park Lodge Hotel, the brief was simple: a stronger summer. We planned the season early, built a campaign calendar around peak demand and key dates, and used email, paid social and the website together to push direct bookings ahead of the OTAs. The result is summer 2026 accommodation revenue up 13.5% year on year — growth delivered through the direct channel, where the margin belongs to the business.