CORE MARKETING

Every Marketing Service. One Team. One Package.

Core Marketing is Hospa’s complete, fully managed marketing package. Everything your business needs to grow, run by one accountable team.

CORE MARKETING

Reduce Costs. Reclaim Time. Grow Revenue.

Built for hospitality businesses. One fully managed team, every channel, one fixed monthly cost.

25%

Reduce costs

Cut your marketing costs by a quarter.

A full specialist team for 25% less than one in-house marketing manager, before you add software, freelancers and recruitment.

What this means:

  • Costs less than a single in-house hire
  • No software, freelancer or recruitment fees
  • One fixed monthly fee for 12 months

1

Reclaim time

One team. One fixed cost. Every channel covered.

Strategy, website, CRM, SEO, social, paid, email, PR and design, handled by one accountable team on one invoice. You run the hotel; we run the marketing.

What this means:

  • One dedicated account manager
  • Every channel, one invoice
  • Monthly reporting, zero admin for your team

£1 IN 5

Grow revenue

Stop giving a fifth of every booking to the OTAs.

OTAs take 15–25% of every booking. We move them direct and track every one, so the money stays in the hotel. Up to £250,000 a year on £1m of OTA revenue.

What this means:

  • More direct bookings, less commission
  • Every booking tracked to source
  • AI-enhanced data and monthly reporting
THE PACKAGE

Your Entire Marketing Function, Under One Roof.

Core Marketing is Hospa’s complete, fully managed marketing package. Everything your business needs to grow, run by one accountable team. Our head office is in Lincolnshire, with team members based across the UK.

Your dedicated account manager acts as an extension of your own team: leading strategy, coordinating every channel, and reporting transparently on performance each month. One point of contact, complete accountability, and a partner who understands your business goals as deeply as your marketing metrics.

The Hospa team discussing a hotel marketing strategy around a table in the Hospa officePhotographer shooting a fine dining dish and red wine for a Hospa hotel marketing campaign

One team

Every channel led, coordinated and reported on by a single accountable partner.

Every service

Digital, social, paid media, PR, design and CRM — inside one monthly package.

Monthly insight

Transparent reporting that ties every channel back to revenue.

WHAT’S INCLUDED

Everything Inside Core Marketing

Account Management

Your dedicated account manager acts as an extension of your own team — leading strategy, coordinating every channel and reporting transparently each month.

Digital

Fast, conversion-focused websites built, managed and continuously developed — with analytics, privacy-first tracking and a fully managed Google Business Profile.

CRM Management

Your CRM built, managed and optimised to turn one-time customers into repeat business — segmentation, targeted campaigns and lifetime-value tracking.

SEO & AEO

Optimised for how customers actually search today — Google rankings, AI answer engines and social profiles that rank, tracked in full through SEMrush.

Social Media Marketing

Channels that build community, credibility and conversion through platform-specific strategy, brand storytelling and data-led scheduling.

PPC (Meta & Google)

Paid campaigns planned, launched and continuously optimised — tracked right through your website so ROI is measured in real results, not clicks.

Email & SMS Marketing

Targeted, automated campaigns that reach customers at the moments that matter — one of the strongest ROIs in marketing.

PR & Events

Press coverage, thought leadership and event activation that build the reputation paid channels alone can’t buy.

Graphic Design

Every asset your brand needs, designed in-house to a consistent, professional standard — so every other channel performs better.

Also available as needed: videography, photography & print — costed project-by-project, without inflating your monthly investment.

Two women working together on a laptop in a bright office, planning Hospa marketingTeam reviewing marketing performance charts and reports around a laptop, Hospa analytics
ACCOUNTABILITY

One Point of Contact. Complete Accountability.

Your account manager understands your business goals as deeply as your marketing metrics — coordinating every channel and reporting transparently on performance each month.

Every decision is backed by evidence, not instinct: raw data translated into clear monthly insight, so you always know what’s working and where the next opportunity is.

Frequently Asked Questions

Some of our most popular questions. If you’d like to know more, contact a member of our team today.

What’s included in the Core Marketing package?

Core Marketing is Hospa’s complete, fully managed marketing package — everything your business needs to grow, run by one accountable team. It covers dedicated account management, digital (website build, design, management and development, analytics, Google Business Profile and privacy-first digital tracking), CRM management, SEO & AEO, social media marketing, PPC across Meta and Google, email and SMS marketing, PR and events, and in-house graphic design.

Who will I actually be dealing with day to day?

You get a dedicated Hospa account manager who acts as an extension of your own team — leading strategy, coordinating every channel and reporting transparently on performance each month. One point of contact and complete accountability, rather than being passed between departments.

How do you prove the marketing is working?

Measurement is built into the package. Analytics translate raw data into clear monthly insight so decisions are backed by evidence rather than instinct, and privacy-first digital tracking shows exactly how visitors behave on your site while keeping full ownership of your data with you. PPC campaigns are tracked right through your website — conversions, bookings and ecommerce sales — so ROI is measured in real results, not clicks, and CRM work tracks customer lifetime value so you can see where revenue is coming from.

Will this work with the systems we already use?

Yes. Hospa specialises in connecting and cleaning guest data, and we’re partners of Access, Guestline, ResDiary and Acteol. We work across leading CRM platforms including Mailchimp, Optimove and Microsoft Dynamics, so whatever systems your business runs on, your data flows cleanly into marketing that converts.

Can I add services that aren’t in the standard package?

Yes. Videography, photography and print sit within Hospa’s wider service offering and can be added to your Core Marketing package as and when needed, with costs agreed on a project-by-project basis — flexibility without inflating your monthly investment.

Have another question? Contact us

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Ready to Put Your Marketing Under One Roof?

Tell us about your business and we’ll map out exactly what Core Marketing would deliver for you.