Every customer known. Every action automated.
HOSPA CRM takes every ResDiary booking, cover and spend and builds one record per diner, then sends the right message at the right time automatically. Our team runs it for you every month, so it delivers without taking hours from yours. Add HOSPA Loyalty to reward the diners who come back.
Reduce Costs. Reclaim Time. Grow Revenue.
Built for independent restaurants, pubs and hotels on ResDiary. Powered by AI, automation and hospitality know-how.
1/3
Reduce costs
Cut your CRM costs by up to a third.
One of the most cost-effective CRMs on the market. Everything an independent restaurant needs, typically at a fraction of the price of the big names.
What this means:
- Built for restaurants on ResDiary
- Typically a fraction of the big-name price
- Partners of Access, Guestline, ResDiary & Acteol
HALVE
Reclaim time
Could halve your monthly marketing hours.
Automated, behaviour-led campaigns do the heavy lifting, so your team spends less time sending and more time selling.
What this means:
- Automated, behaviour-led campaigns
- Less time sending, more time selling
- Powered by AI and automation
10%
Grow revenue
Grow turnover by an average of 10%.
Smarter data means better diner targeting and more repeat covers. On £3 million a year, that’s £300,000 of additional revenue from one system.
What this means:
- Better diner targeting
- More repeat covers
- £300,000 extra on £3m turnover
One Record for Every Diner.
Guest data is scattered across every system and sign-up a restaurant runs, and none of them holds the full picture. HOSPA CRM pulls it all into one record per diner, with automated APIs tracking ResDiary in the background, Guestline alongside it for hotels with rooms, and full history on every record.
From that record, every diner sits in one of six lifecycle stages, from first booking to reactivated regular, and is valued on average spend per visit. The CRM moves them automatically as they behave, so you always know who to talk to, when, and what they are worth.
10–15%
Targeted year-on-year top-line uplift from a well-run loyalty programme.
4% average
Average total marketing cost as a share of revenue, through precise targeting.
8 weeks
From formal instruction to fully live, with structured onboarding.
What the Platform Is Built On
Single Customer View
Every data point for a diner in one record: bookings, covers, spend, frequency and full history, with automated APIs tracking ResDiary, plus Guestline for room stays.
Customer Lifecycle
Six stages, from first booking to reactivated regular. Diners move automatically as they behave, with timeframes that flex for seasonal venues.
Segmentation by Value
Average spend per visit separates frequent small spenders from occasion-led big spenders, so each gets the right message and the right offer.
Automated Guest Journeys
Welcome, win-back, reactivation and reward-threshold messages triggered by real behaviour. Set the rules once; the system does the rest.
HOSPA Loyalty
Points earned on visits and spend, a digital card in the diner’s phone wallet and tiered rewards that bring your best regulars back more often.
Direct Communications
Email and SMS built for hospitality, personalised with guest data and loyalty status, and sent only to guests likely to respond.
Clear Reporting
Monthly reporting on visit frequency, spend per guest, loyalty activity and campaign-driven revenue. Commercial impact, not vanity metrics.
Partner Integrations
Reliable API connections to ResDiary and Guestline, built on Acteol. If you are already on ResDiary, there is nothing to replace.
Every HOSPA CRM includes full set-up, team training and ongoing management, led by one account manager with real hospitality experience. Add HOSPA Loyalty and we set up the programme and supply the card scanner too.
Turn Regulars Into Revenue.
Retaining a diner costs a fraction of winning a new table. HOSPA Loyalty is an optional add-on built directly on top of your CRM, using the same single customer view to identify your most valuable regulars and give them a structured reason to book again. We recommend it: the active, returning diners already in your CRM are the ones worth rewarding.
Rewards are earned on visits, spend or average spend per visit, in whatever combination suits your business, and tiered automatically as diners progress.
The result is a measurable programme that protects repeat covers, increases visit frequency and spend per diner, and focuses your incentive budget on the customers who drive your turnover.
Set Up by Us. Run by Us.
A CRM only delivers when it is actively managed. That is why management is built into every HOSPA CRM: our specialists carry the day-to-day, and the time stays in your business.
Set-up: we build the CRM, configure your segments and automations, and train your team. If you add HOSPA Loyalty, we set up the programme and supply the card scanner.
Ongoing management: from go-live, our specialists run the system every month: data, segments, automations, ad-hoc campaigns, loyalty and reporting, with one account manager as your contact. No hire, no learning curve, no hours lost.
Frequently Asked Questions
Some of our most popular questions. If you’d like to know more, contact a member of our team today.
HOSPA CRM is a CRM and loyalty programme built for restaurants, with hotels covered too. It brings every diner’s bookings, covers and spend into one record, with automated APIs tracking ResDiary and Guestline, then uses it to send automated marketing at the right moment and, through HOSPA Loyalty, reward the diners who come back.
Generic CRMs work from contact details and open rates. HOSPA CRM is built specifically for hospitality and independent restaurants, with an optional loyalty programme built in. It pulls real bookings, covers and spend from ResDiary, so you target and reward genuine high-value diners. And because we run it for you, it actually gets used.
If you are on ResDiary, yes. HOSPA partners with Access, Guestline, ResDiary and Acteol and connects through automated APIs, so there is nothing to replace. Hotels with rooms get the same connection to Guestline. If you use something else, tell us on your first call and we will confirm what is possible.
Diners receive a digital loyalty card in their phone wallet, earn points when they visit or spend, and your team scans their QR code at the till on a scanner we supply. Rewards are triggered automatically as diners move up a tiered ladder. Points can be earned on visits, spend or average spend per visit, in whatever mix suits your restaurant. It is simple to set up and run, and our team manages it for you as part of the service.
We do. Management is part of every HOSPA CRM, so our specialists run the data, segments, automations, campaigns and loyalty programme every month, with one account manager as your contact. Your team’s input comes down to a few decisions and, if you run loyalty, scanning cards at the till.
No. HOSPA CRM is fully managed as standard. We set it up, run the campaigns, report every month and you have one account manager as your single point of contact.
Your account manager will confirm a timeline on your first call. From your side, it comes down to a few decisions on how you want the loyalty mechanics to work, plus team training, which we deliver.
On average, our clients see around a 10% increase in turnover. Results depend on how actively the system is used, and your account manager will talk through what is realistic for your restaurant.
Pricing is discussed on your first call, along with whether you want to add HOSPA Loyalty. Management is included, and any set-up fees are confirmed before you commit.
Have another question? Contact us
→Ready to Turn Guest Data Into Repeat Revenue?
Book a call and we’ll show you HOSPA CRM and HOSPA Loyalty working with ResDiary data like yours.